Horror Poster Analysis

Horror Poster Analysis

The colours used in this film poster follow the standard codes and conventions of a typical horror film so the audience can easily identify it as a horror. The colours are very dark and dull indicating that the film will be possible based in a dark setting and will include elements of death and terror as in the typical horror film, the scary scenes take place in the dark. The colour black is surrounding the image on the poster and goes all the way around the page, which could be signifying that the darkness is surrounding everyone in the film, and there’s no escaping, and then the picture signifies that the face is the thing that is occupying that darkness. The light directed on the door handle is portraying the effect of a torch shining through the door also implying that this film will be based in the dark. The light also brings the attention to the face behind the door, which the audience can assume will be the ‘evil’ based in the film. The face itself looks like a mask or an evil creature of some sort, the darkness of the face indicates evil and coldness and the blacked out eye reinforces this effect and is also a typical feature of a horror movie poster. The cracked effect near the eye gives an added effect of evil and gives the effect of injury and it gives an added darkness to the face making it more memorable and significant. The door its self is old and rugged so the audience can assume it’s based in an old building or in an older era, and the crack in the door creates the sense of tension and struggle that can be expected to appear in the film. The reference of the director at the bottom of the page is used so people who are fans of their films will potentially more interested in watching the film, which is broadening the target audience. The font used is almost as though it’s glowing, which also reinforces the light effect from the torch, it’s like the light from the torch is bouncing off the text. The text is also aged and has the slight effect of cracking, which contrasts with the cracking of the eye in the picture. The glowing of the text may also indicate that this film is set in the olden era and is signifying the glowing of the lamps they may be using to travel through the dark.